올리브유농후제의 지각품질이 고객만족과 애호도 및 재구매의도에 미치는 영향

• 영문명: The Impact of the Olive Liaison Perceived Quality on Customer Satisfaction, Loyalty and Repurchase Intention: The Italian Restaurant Customers of the Five Star L Deluxe Hotel in Busan Korea
• 발행기관: 한국관광학회
• 저자명: 조선배 이강춘
• 간행물 정보: 『관광학연구』제31권 제2호, 243~259쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

This study examines the impact of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. To do this authors examined the previous literatures and empirical survey. After the review, the authors designed a research model and proposed six hypotheses. Based on the collected 200 respondents data in the Italian restaurant of the five star L deluxe hotel in Busan Korea. In result of empirical test about the Olive Liaison, six hypotheses were supported. According to the empirical results, the strong positive relationships of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. The authors discussed the meaning of the limitation of results, suggesting future research directions.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

농후제 지각품질 고객만족 애호도 재구매의도 Liaison Perceived Quality Customer satisfaction Loyalty Repurchase Intention