문화관광자원의 경제적 가치 추정과 정보편의

• 영문명: Valuation of Cultural Tourism Resources and Information Bias: The Case of Gangneung Danoje Festival
• 발행기관: 한국관광학회
• 저자명: 허중욱
• 간행물 정보: 『관광학연구』제31권 제2호, 105~125쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

This paper has two research objectives. The first one is to examine whether the differences in residential locations of the participants of a contingent valuation survey differentiate the amount of willingness to pay (WTP) in the economic valuation of cultural tourism resources. The second one is to discuss the possible information bias, which is revealed by different WTP, due to price information given to the survey participants. To do these, a contingent valuation survey was conducted and a total of 514 useful samples were collected. The results from the survey show that survey respondents who reside farther from the area where the cultural tourism resources locate reveal higher WTP because of higher desire to enjoy cultural tourism resources which are scarce in their residential areas. Also, the information bias indeed was shown existing.

목차

I. 서론

II. CVM의 이론적 논의

III. 연구조사 설계

IV. 조사결과 분석

V. 결론

참고문헌

키워드

강릉단오제 정보편의 지불유도 방식 Gangneung Danoje CVM WTP Information bias Willingness to pay