외국인 관광객의 관광지 포지셔닝 연구

• 영문명: Positioning of Urban Tourist Destinations: The Case of Busan as a Destination
• 발행기관: 한국관광학회
• 저자명: 예명숙 조명환
• 간행물 정보: 『관광학연구』제31권 제2호, 49~67쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

This paper is involved with the image factors of the destinations. A total of 600 questionnaires were distributed to Chinese, Japanese, American and European visitors, and 463 were used for the analysis. Besides the statistical analysis, a graphic analysis for the conceptual map of the Busan urban tourist destinations had been done on the basis of the singular matrix of the destination attribute evaluations with the biplot techniques. The findings showed that the foreign visitors recognized Kukje Market, Jagalchi Market, and Haeundas Beach as good representative urban destinations of Busan Metropolitan City. They specially perceived the attributes of kindness of people, facilities of the place, and their experiences of the events as the criteria for their preferences of the places.

목차

I. 서론

II. 이론적 배경

III. 조사 설계 및 분석 방법

IV. 분석 결과

V. 결론

참고문헌

키워드

도시관광지이미지 포지셔닝전략 바이플롯 특이치분해기법 Urban tourism destination image Positioning strategy Biplot Singular value decomposition