라이프스타일 유형을 통한 노년층 여가활동 연구

• 영문명: Leisure Activities for Aging Population by Their Lifestyles
• 발행기관: 한국관광학회
• 저자명: 유창근 이희찬 한진영
• 간행물 정보: 『관광학연구』제31권 제1호, 345~363쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

The elderly leisure activity on the current times has been just on the point of being interested due to the aging society. This paper is to examine the characteristics of market segmented by identifying determinants of their lifestyles. As a research method, cluster analysis was done and five clusters were classified. Authors analysed the effects of determinants on segmented markets using a class of maximum-likelihood regression estimators for collected data by applying MNL. As the result, some significant variables examined for market segmentation such as learning activities and cultural activities were found out, meaning that the variety of their participating leisure activities exists in the old.

목차

I. 서론

II. 이론적 배경

III. 자료 및 실증분석

IV. 요약 및 시사점

참고문헌

키워드

라이프스타일 여가활동 실버층 MNL Lifestyle Leisure Activity Mature Consumer Multinomial Logit