외국계 체인 환대 기업의 시장지향성, 지식 관련 자원과 서비스 품질의 관계 연구

• 영문명: Market Orientation, Knowledge-related Resources, and Service Quality: The Case of Deluxe Hotel and Casual Dining Restaurant Chains
• 발행기관: 한국관광학회
• 저자명: 설훈구 서건교
• 간행물 정보: 『관광학연구』제31권 제1호, 223~243쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

The paper probes the role of knowledge-related resources between market orientation and service quality in deluxe hotel and casual dining restaurant chains, which are mostly franchised with advanced foreign countries' brands. The knowledge-related resources consist of imitation capability, market sensing capability, and organizational innovation. Author provide the conceptual framework among the study concepts. The model is empirically tested using multiple regression analysis. The model indicates a directly significant effect of market orientation on service quality, which is not mediated by the role of the knowledge-related resources. Market orientation initiates a great deal of direct effect on market sensing capability, but any knowledge-related resources do not carry such direct effect on service quality.

목차

I. 서론

II. 이론적 배경

III. 가설과 연구 모형

IV. 분석 결과

V. 결론

참고문헌

키워드

시장 지향성 지식 관련 자원 서비스 품질 외국계 체인 환대 기업 Market Orientation Knowledge-related Resources Service Quality Hospitality Chains from Advanced Foreign Countries