국내 비즈니스 여행자를 위한 중가호텔 상품개발

• 영문명: Product Development for Domestic Business Traveller In Mid-priced Hotels: Application of Conjoint Analysis
• 발행기관: 한국관광학회
• 저자명: 조민호 김태영
• 간행물 정보: 『관광학연구』제31권 제1호, 201~222쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

In recent years, the business travellers have come to represent an important segment within the hotel industry. Most major hotels do rely on them for a notable proportion of their turnover. Authors exert to find domestic business travellers' relevant importance of attributes and preferences of attributes' level, while developing an ideal product of mid-priced hotel for domestic business travellers. Focus group interview and hybrid conjoint analysis were employed. Writers state what level of attributes is considered most important to domestic business travellers, suggesting the ideal mid-priced hotel product for domestic business travellers. Hybrid conjoint analysis models validations were done to examine the validity of preference prediction and results were found significant.

목차

I. 서론

II. 문헌고찰

III. 연구의 방법

IV. 분석결과

V. 결론 및 제언

참고문헌

키워드

국내 비즈니스 여행자 중가호텔 상품개발 컨조인트 분석 Domestic Business Traveller Mid-priced Hotels Product Development Conjoint Analysis