관광지의인화 수준이 관광목적지 선택에 미치는 영향

• 영문명: The Influence of Personification Level on the Choice of Tourism Destination
• 발행기관: 한국관광학회
• 저자명: 고동우
• 간행물 정보: 『관광학연구』제31권 제1호, 179~200쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

This paper explore the influences of personification and personality of a destination on tourist attitudes to the destination, and identify whether the past travel experience affects to the personification level among various destinations. Five selected destinations and the last visited one were considered. The results from the data of 204 potential tourists sample are: First, personification level differs from the various destinations. Second, the effects that past travel experience influences on personification and brand personality were different given destination' kinds. And finally, it showed that destination personification would be significantly related to the post attitudes.

목차

I. 서론

II. 이론적 고찰

III.연구 방법

IV. 연구 결과

V. 논의 및 결론

참고문헌

키워드

관광지의인화 관광지성격 여행태도 방문의도 사전여행경험 Personification to destination Personality of a destination Travel attitude Visiting intention Past travelling experience