호텔 부서 간 내부마케팅이 연회서비스 품질 제고에 미치는 영향

• 영문명: The Influence of the Internal Marketing upon the Banquet Service Quality: The Case of Hotels in Kangwon Province
• 발행기관: 한국관광학회
• 저자명: 임지은 김경숙
• 간행물 정보: 『관광학연구』제30권 제6호, 301~320쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

High quality operations and services are key factors for hotels to succeed in marketing. This paper deals with various activities supporting interdepartmental communication and customer service within a hotel, including those which have influences upon the hotel banquet service quality. According to authors' findings, majority of hotel staffs were found understanding rarely of the mechanism where they should cooperate with staffs of different sections within a hotel. Authors contend that active cooperation with different section staffs is needed in order to provide customers with reliable and high quality service. Further this relationship is argued essential to offering high quality service as a sucess strategy.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 실증분석

V. 결론

참고문헌

키워드

내부마케팅 종사원만족 연회서비스품질 internal marketing staff satisfaction banquet service quality