농촌관광 사업성과 결정모형 제시를 통한 농촌관광 정책방향 연구

• 영문명: Policy Orientation of Rural Tourism: Determinants of Tourism Business Performances
• 발행기관: 한국관광학회
• 저자명: 조규호
• 간행물 정보: 『관광학연구』제30권 제6호, 73~94쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

Recently rural tourism draws a growing interest as an alterative of solving the difficulties of agricultural economy of Korea. This study is to find out the policy for enlarging rural tourism opportunity and ensuring the success. Based on previous studies and empirical study, author derives a conceptual framework for the successful operation of rural tourism. The framework were found consisting of four determinants of achievement: the concept of entrepreneurship, operational strategy & marketing, rural amenity and finally the support system & infrastructure. Author suggests policy orientation should place high scores on customer-oriented components such as entrepreneurship, operational strategy & marketing rather than supplier-oriented components like rural amenity, support system & infrastructure.

목차

I. 서론

II. 농촌관광 지원정책 평가

III. 농촌관광의 성과 결정요소 논의

IV. 농촌관광의 성과 결정모형에 따른 정책방향

V. 결론

참고문헌

키워드

농촌관광 정책 사업자 역량 농촌어메니티 마케팅 rural tourism policy entrepreneurship rural amenity marketing