드라마 촬영지 관광객 동기유형별 관광이미지 포지셔닝 연구

• 영문명: Positioning of TV Drama Locations Based on Tourist Motivation Types and Image
• 발행기관: 한국관광학회
• 저자명: 오민재 이승곤 이후석
• 간행물 정보: 『관광학연구』제30권 제4호, 293~315쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

Locations shown on visual media create certain expectations among the potential tourists and often provide motivation for them to take on actual tourist activities. These locations create a positive image among the potential tourists and act as important influential factor in their tourism activities. Tourists visit these locations not entirely out of their interest in the productions but for simple curiosity, general interest and even for an escape from the daily life. Thus authors attempt to identify the relation between tourist motivation and image of the tourists who have visited TV drama locations.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

드라마 촬영지 포지셔닝 관광이미지 관광동기 속성벡터 다차원척도법