여행업체와 호텔과의 관계형성요인이 성과에 미치는 영향

• 영문명: The Effect of Relationship-building Factors on Business Performance between Travel Agencies and Hotels
• 발행기관: 한국관광학회
• 저자명: 정형식 김금림 김영심
• 간행물 정보: 『관광학연구』제30권 제4호, 229~251쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

This research investigates the effects of relationship building factors, partner firm's capabilities, and consumer service quality in travel agency-hotel business partnerships on relational performance. Survey was conducted with 200 samples of travel agencies located in Seoul, Pusan, and Gwangju areas. From the analyses relational characteristics such as exchange intensity, cooperative intention, and communication between travel agency and hotel, and consumer service quality perception of hotel were found affecting positively hotel's sources of power toward its partner travel agency and trust between them. Also, hotel's sources of power were found affecting the conflict negatively and the relationship quality positively.

목차

I. 서론

II. 이론적 배경 및 가설의 설정

III. 연구방법

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

관계적 특성 서비스품질 비 강압적 권력원천 신뢰 갈등 만족 거래유지의사