AHP를 활용한 농촌관광마을 사업성과지표개발

• 영문명: Developing Business Performance Indicator for a Rural Traditional Theme Village Project: An Application of Analytic Hierarchy Program
• 발행기관: 한국관광학회
• 저자명: 노용호 조광익 이상영
• 간행물 정보: 『관광학연구』제30권 제4호, 191~209쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

Surveying experts including professors, researchers and government employees authors analyze the actual results of Rural Theme Village Project, one of the pilot projects of the Rural Development Administration. Key performance indicators were divided into three classes: The first class was made up of customer evaluation, resident evaluation, produced results; the second one was classified into eight major categories; the third one into 34 minor items. The completed performance indicators were given marks by adding value according to priority for the practical application, and the total of 300 points was distributed to the theme village performance indicators. These indicators are expected to be useful for analyzing the actual results of and presenting various analysis tools for increasing rural theme villages.

목차

I. 서론

II. 문헌고찰

III. 연구방법

IV. 분석결과 및 논의

V. 결론

참고문헌

키워드

성과지표 계층분석 농촌전통테마마을