관광의사결정 종류에 따른 인터넷 선호의 영향요인

• 영문명: Factors influencing the preference of internet as a travel information sources: Variations of influence by type of travel decision
• 발행기관: 한국관광학회
• 저자명: 황영현 김성진
• 간행물 정보: 『관광학연구』제30권 제4호, 171~189쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

This study seeks to investigate the influence diverse factors on the preference of the Internet as a travel information source. Emphasis was given to variations expected in the influence of factor by type of travel decision. Results from the survey data of Busan citizen indicate that individuals actively use diverse travel information sources to make travel decisions and the Internet appears to be the most preferred travel information source. The preference of the Internet as a travel information source is significantly influenced by gender, Internet use experience and perceived characteristics of the Internet. The influence of factors on the preference of the Internet as a travel information source is, however, vary substantially depending upon type of travel decision.

목차

I. 서론

II. 선행연구 고찰

III. 연구의 설계 및 조사 방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

관광의사결정 종류 정보매체 인터넷 선호 영향요인