동계 패키지여행상품 신문광고 분석

• 영문명: The Newspaper Advertisement Analysis of Winter Season Group Package Tours
• 발행기관: 한국관광학회
• 저자명: 박시사
• 간행물 정보: 『관광학연구』제30권 제4호, 151~170쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

The package tours are widely favored among Korean outbound tourists. It is quite well known that major travel agencies become heavily dependent on newspaper advertizement for recruiting potential tourists who do not know about possible destinations Author in this paper conducts the analysis of major two newspapers package tour advertizement by contents analysis. Findings showed differences in exposed-frequencies and day-variations in newspaper advertizement. Additionally products-placement in ads based on regions and ads appeals; rational appeal and emotional appeal, are sorted out and analysed.

목차

I. 서론

II. 문헌연구

III. 연구설계

IV. 분석결과

V. 요약 및 결론

참고문헌

키워드

패키지 투어 여행상품광고 배치 광고노출빈도 요일별 차이 이성적 소구 감성적 소구