와인관광동기와 관광지 선택행동에 관한 연구

• 영문명: The Relationship between Wine Tourist Motivation and Travel Destination Choice Behavior
• 발행기관: 한국관광학회
• 저자명: 고재윤 정미란 박성수
• 간행물 정보: 『관광학연구』제30권 제4호, 109~129쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

As special-interest tourism, wine tourism is becoming increasingly important for wine growing regions with economic effects. But wine industry and travel industry are faced with a paucity of empirical data when examining wine tourist' characteristics and behaviour. In these lines, authors examine tourists' motivations, segments the wine tourism market and explores differences between segments with respect to destination selection attributes. As research methods factor analysis and cluster analysis were employed. The cluster analysis yielded three groups: wine knowledge seekers, leisure oriented knowledge seekers, cultural experience oriented knowledge seekers. In order to explore differences of selection attributes for wine destination between clusters, ANOVA was used.

목차

I. 서론

II. 이론적 고찰

III. 연구 방법

IV. 실증분석

V. 결론

참고문헌

키워드

와인관광 관광동기 관광지 선택속성