패스트푸드 소비자의 위험지각이 구매행동에 미치는 영향

• 영문명: Impacts of Perceived Risk on Purchasing Behavior by Fastfood Consumers
• 발행기관: 한국관광학회
• 저자명: 김홍범 이상건 유정인
• 간행물 정보: 『관광학연구』제30권 제4호, 87~107쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.08.31

영문 초록

This study is to analyze and understand the changes in consumers‘ behavior while purchasing fast-food products, when one perceive dangers concerning high calories, cancer-causing agents, environmental pollution, facilities of sanitation and of anti-American sentiments, The results show that development of health menus with products low in fat and/or an assortment of vegetables are of necessity. In regards to environmental issues, it requires the use of not just the disposable materials but of recycling packages, and should consider sanitation of the products a high priority. With the matter respecting Anti-American sentiments, it is often considered temporal.

목차

I. 서론

II. 이론적 고찰

III. 연구설계

IV. 연구결과분석

V. 결론

참고문헌

키워드

위험지각 구매행동 패스트푸드