노스탤지어 관광상품 개발에 관한 탐색적 연구

• 영문명: An Exploratory Study of Nostalgia Tourism Goods Development
• 발행기관: 한국관광학회
• 저자명: 임은미
• 간행물 정보: 『관광학연구』제30권 제3호, 115~134쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.06.30

영문 초록

In recent years, reactionary nostalgic culture has become the trend of marketing worldwide. According to Davis(1990), men tend to get immersed in nostalgia at his/her identity crisis in order to restore self identity. Tourism tries to change current social order temporally and is known as a type of conservative change that contribute to be consolidatory of social order(Wang, 2004). Therefore, it is considered that a possibility of the application of nostalgia to tourism goods development based on previous studies and case analyses is required. This study suggests that marketing strategy utilizing nostalgia may an important contribution to the development of tourism goods in plurality side of postmodernism.

목차

I. 서론

II. 노스탤지어에 관한 논의

III. 노스탤지어의 상품화에 관한 논의

IV. 노스탤지어 적용의 관광상품 개발

V. 결론

참고문헌

키워드

노스탤지어 관광 포스트모더니즘 상품개발