호텔연회상품과 협력업체간의 관계마케팅 영향요인

• 영문명: Influential Factors of Relationship Marketing in Hotel Banquet
• 발행기관: 한국관광학회
• 저자명: 임지은 김경숙
• 간행물 정보: 『관광학연구』제30권 제1호, 317~335쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.02.28

영문 초록

This paper observes the factors affecting sales marketing between hotel banquet goods and its relevant industries. The results of the analyses are as follows: Major factors affecting were found related company and company staffs in order of characteristics of the relations, and satisfaction related company, company staffs, company services were found very effective in engrossment through the process of relations making. Third, confidence, satisfaction, engrossment are recognized as important factors that affect the advancement of business administrations. Finally to increase the confidence, satisfaction level for mutual industries, authors recommend the professionalism and service capability be provided in response to the customers' requirements.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 실증분석

V. 결론

키워드

호텔연회상품 관계마케팅 형성요인 과정요인