드라마 촬영지 관광객의 관광동기와 이미지간 관련성 연구

• 영문명: Relationship of Tourist's Motivation and Destination Image among Tourists Visiting TV Drama Locations
• 발행기관: 한국관광학회
• 저자명: 이후석 이승곤 오민재
• 간행물 정보: 『관광학연구』제30권 제1호, 271~293쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.02.28

영문 초록

Television dramas are nowadays emerging important sources of tourism attractions Through the responses of tourists who use to visit the locations of the TV drama such as Dae Jang Geum Theme park, Hae Sin-Drama Location, Immortal Lee Sun Sin Drama Location, this paper tries to observe relationship between the tourism motivation and the image. so that one may find the ways to further the film-related tourism development. Authors revealed that there were significant relationships between the tourism motivation and the cognitive image, the tourism motivation and the emotional image, and the cognitive and the emotional image.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

드라마 촬영지 관광이미지 관광동기 정준상관분석