식품안전성과 식품표시가 온라인 식품 구입 행태에 미치는 영향

• 영문명: Effects of Food Safety and Food Labelling on Online Food Purchase Behavior
• 발행기관: 한국농식품정책학회
• 저자명: 방지인 양리리 김수현
• 간행물 정보: 『농업경영.정책연구』49권 2호, 267~288쪽, 전체 22쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2022.06.30

영문 초록

The online agri-food market has grown rapidly, accounting for 16% of the total online market. It was surveyed that the proportion of households purchasing food online is increasing, and the frequency of purchase is increasing. In this situation, food safety and food labeling were investigated as important factors in online food purchase. Therefore, in this study, the effect of food safety and food labeling on online food purchase was analyzed for consumers who purchase food online. For the study, data from the 2020 Food Consumption Behavior Survey were used, and PLS-SEM analysis methods suitable for exploratory structural model research were used. As a result of the analysis, it was verified that food safety and food labeling are important factors for consumers who purchase food online. This study is expected to provide basic information on consumer purchasing behavior to online food market stakeholders such as online distributors and producers.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Food Safety Food Labelling PLS-SEM The Consumer Behavior Survey for Food 2020