남성 화장품 관련 연구 동향 분석을 통한 코로나19 펜데믹 이후 소비시장 변화 대응 방안

• 영문명: A Response to Changes in the Consumer Market After the COVID-19 Pandemic by Analyzing Research Trends on Men's Cosmetics: Focusing on academic papers from 2000 to 2022
• 발행기관: 한국인체미용예술학회
• 저자명: 정문경(Mun-Kyeong Jeong) 권기한(Ki-Han Kwon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제3호, 97~108쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.09.20

영문 초록

This study analyzes the research trends related to male cosmetics conducted from 2000 to 2022. The purpose is to suggest countermeasures in the men's cosmetics market in the future based on changes in the consumer market brought by the COVID-19 pandemic. Among a total of 230 papers on men's cosmetics from 2000 to 2022, 39 papers, excluding 191 papers that are not provided online, papers that are not related to the subject of this study, and papers extracted in duplicate, were collected. While analyzing the paper, women's risk perception and changes in the cosmetics consumption culture are frequently discussed, studies on men's risk perception and cosmetics consumption patterns are insufficient. As a result of the analysis, the cosmetics market is changing from offline to online, and the proportion of online distribution channels is expected to increase rapidly due to COVID-19, so it is required to revitalize the cosmetics industry through online channel diversification. In addition, it is required to develop functional cosmetics and provide information so that men can manage their appearance more easily by providing information on men's skin types and identifying the motives and purposes of men's appearance management behavior.

목차

Ⅰ. 서론

Ⅱ. 연구 방법

Ⅲ. 연구 결과

Ⅳ. 결론 및 고찰

참고문헌

키워드

남성 화장품 코로나-19 소비 시장 Men Cosmetics COVID-19 Consumption Market