한국산 포도에 대한 태국 소비자의 지불의사금액 분석

• 영문명: Analysis of Thai consumers' willingness to pay for Korean grapes: Classifying whether to provide information on grape varieties
• 발행기관: 한국농식품정책학회
• 저자명: 남경수(Kyungsoo Nam) 박미성(Mi-Sung Park) 임승주(Seung-Ju Lim) 김경필(Kyung-Phil Kim)
• 간행물 정보: 『한국농식품정책학회 학술대회 논문집』2021년 하계학술대회 논문집, 847~862쪽, 전체 16쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2021.08.20

영문 초록

This study estimats the willingness to pay (WTP) for Korean Geobong and Shinemusket and discuss the possibility of exporting them to Thailand. According to the analysis, the average WTP for Korean Geobong before providing information is estimated to be 731.8Bhat, and after providing information is 790.6Bhat which is increased by 58.8Bhat (8.0%). The average WTP for Korean Shinemusket before providing information is estimated to be 1,019.9Bhat, and after providing information is 1,140.0Bhat which is increased by 120.1Bhat (11.8%). In the result of the changes in WTP by separating consumers from the awareness of Korean Geobong and Shinemusket, both shows greater information value in low awareness group than in high awareness group. Based on the analysis results of this study, marketing strategies that promote information on awareness or variety of Korean products are expected to increase demand of Thai consumers.

목차

Ⅰ. 서론

Ⅱ. 가설 설정

Ⅲ. 분석 방법 및 자료

Ⅳ. 분석결과

Ⅴ. 요약 및 결론

참고문헌

키워드

Contingent Valuation Method CVM Willingness to Pay WTP Information Value Grapes Awareness