소비자의 식품안정성 인식과 식품표기가 온라인 식품 구입 행태에 미치는 영향

• 영문명: Effects of Consumer's Recognition of Food Safety and Food Label on Online Food Purchasing Behavior
• 발행기관: 한국농식품정책학회
• 저자명: 방지인(Bang, Ji In) 백승우(Back, Seoung Woo) 김수현(Kim, Su Hyeon)
• 간행물 정보: 『한국농식품정책학회 학술대회 논문집』2021년 하계학술대회 논문집, 677~696쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2021.08.20

영문 초록

This study aims to determine the impact factors of consumers' food safety awareness and food marking on online purchases through PLS-SEM analysis. Using The Consumer Behavior Survey for Food 2020(KREI), the impact of food safety and food labeling on online food purchases was analyzed for consumers who purchased food online among food main buyers. Consumers who do not purchase food online did not purchase food for safety reasons, and consequently food safety and food labeling have been proven to be important factors in online food purchases. Therefore, there should be ways to reduce food harm and change awareness, and sharing information that can reduce food safety anxiety.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

food safety food labeling PLS-SEM The Consumer Behavior Survey for Food 2020