액티브시니어 소비성향이 실버화장품 추구혜택 및 구매행동에 미치는 영향

• 영문명: The Influence of Consumption Propensity on Silver Cosmetics-seeking Benefits and Purchasing Behavior in Active Seniors
• 발행기관: 한국인체미용예술학회
• 저자명: 이상은(Eun-Sang,Lee) 이재남(Jae-Nam,Lee) 장혜진(Hye-Jin,Jang)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제2호, 171~186쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.06.20

영문 초록

This study attempted to investigate the influence of consumption propensity on silver cosmetics-seeking benefits and purchasing behavior against active seniors (age 55-75) in Daegu. The collected data were analyzed by frequency analysis, factor analysis and multiple regression analysis, and the results found the followings: According to analysis of the effects of consumption propensity on benefits (brand-seeking orientation) sought for silver cosmetics, all consumption propensities but ‘economical pursuit type’ revealed a statistically positive influence on ‘brand-seeking orientation’. In addition, ‘economical pursuit type’ ‘planned purchase’ and ‘impulse buying’ showed a statistically positive effect on ‘economic efficiency-seeking orientation’. Furthermore, ‘trend-seeking’, ‘function-seeking’ and ‘impulse buying’ types revealed a statistically positive influence on ‘rarity-seeking orientation’. Moreover, ‘function-seeking’ and ‘trend-seeking’ had a statistically positive effect on ‘product efficacy-seeking orientation’. In the influence of consumption propensities on silver cosmetics purchase behavior and satisfaction, ‘trend-seeking’ and ‘function-seeking’ types showed a statistically positive effect. The above results confirm that active seniors’ consumption propensities have a significant effect on silver cosmetics-seeking benefits, purchasing behavior and satisfaction.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 연구결과 및 고찰

Ⅳ. 결론

참고문헌

키워드

액티브 시니어 실버화장품 만족도 구매행동 소비성향 Active Seniors Silver CosmeticsHair Satisfaction Purchase Behavior Consumption Propensities