MZ세대 소비자의 환경가치가 친환경 화장품 소비행동에 미치는 영향

• 영문명: The Influence of Environmental Values on Eco-friendly Cosmetics Consumption Behavior in Generation MZ (or MZers)
• 발행기관: 한국인체미용예술학회
• 저자명: 박현아(Hyun-A,Park) 이인희(In-Hee,Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제23권 제2호, 21~36쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.06.20

영문 초록

This study attempted to investigate environmental values on eco-friendly cosmetics consumption behavior against Generation MZ and analyze environmental value factors with a goal of providing basic data for marketing. For this, an online questionnaire survey was performed against Generation MZ females who bought eco-friendly cosmetics before from March 15 to 20, 2022. A total of 237 copies were used for final analysis, and the results found the followings: First, according to analysis of correlations between environmental values and eco-friendly cosmetics consumption behavior, ‘environmental conservation value’ and ‘socio-altruistic value’ had a positive effect on such consumption behavior with statistical significance. Second, regarding the influence of environmental values on Eco-friendly Cosmetics cosmetics consumption behavior, ‘environmental conservation value’ and ‘socio-altruistic value’ revealed a significant effect. This study analyzed the influence of environmental values on Eco-friendly Cosmetics cosmetics consumption behavior in Generation MZ. The major consumers of Eco-friendly Cosmetics have taken active eco-friendly behavior and environmental preservation seriously. Therefore, it is anticipated that if environmental values are applied to ethical management based on the characteristics of Generation MZ, environmental values, it might be possible for businesses to remain competitive in the as social enterprises.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

친환경 화장품 환경가치 소비행동 Eco-friendly Cosmetics Environmental Value Consumption Behavior