21세기 경쟁환경의 변화에 대한 도요타자동차의 대응에 관한 연구

• 영문명: A Research on the Countermove of a Car Manufacturer, Toyota, toward the Change of 21st Century`s Competitive Environment: Countermove toward the Globalization and a Development of Hybrid Cars as the Central Figure
• 발행기관: 한일경상학회
• 저자명: 신장철(Jang Churl Shin)
• 간행물 정보: 『한일경상논집』제41권, 33~54쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.10.31

영문 초록

In this research, the discussion is about Toyota`s active countermeasure toward the various change of international automobile industry as an example, centering around the surface of the global strategy promotion and the reinforcement of eco-friendly business strategy which this corporation has been taking. In other words, this research considers the propulsion background, contents and a result focusing on two points that are 1) reinforcement of globalization and localization following an increase of the direct overseas production, 2) a development as well as commercialization of eco-friendly cars among various competitive factors surrounding global automobile market which is more intensifying in the 21st century. Especially this research lays emphasis on Toyota`s countermove of the environmental change as above, which is having a sudden transfiguration in recent year, not focusing on established investigation attitude that gives too much importance on management reformation related to Toyata`s production system(TPS). Through the result of this research, we hope to explore ways toward the development of Korean automobile industry and a device for international competitiveness hereafter.

목차

Ⅰ. 문제의식

Ⅱ. 도요타자동차의 글로벌 경쟁체제 구축과 현지화-현지생산의 강화와 GPC (Global Production Cent)의 설립

Ⅲ. 도요타자동차의 친환경 경영 및 하이브리드자동차의 개발 프리우스(Prius)의 개발 및 상용화를 중심으로

Ⅳ. 결론 요약 및 정책적 시사점

참고문헌

키워드

TOYOTA Production System TPS Hybrid Car Prius