라이프스타일 융합형 복합쇼핑몰의 특성요인이 이용자의 장소체감에 미치는 영향 연구

• 영문명: A Study on the Effect of Factors of the Lifestyle Convergence Shopping Mall on User s Experience of Place Focusing on the Case of ‘The Hyundai Seoul’
• 발행기관: 한국도시부동산학회(구.도시정책학회)
• 저자명: 이현철(Lee, Hyenchul) 박태원(Park, Teawon)
• 간행물 정보: 『도시부동산연구』13권 1호, 73~97쪽, 전체 25쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2022.03.30

영문 초록

This study attempted to derive the factors of the Lifestyle Convergence Shopping Mall and to analyze the impact of the factors derived through the study on User’s Experience of Place. First, the result of the analysis revealed that the three key factors of the Lifestyle Convergence Shopping Mall are‘Place with Identity,’ ‘Trendy Merchandising’, and ‘Distinctive spatial Design’. A place with cultural⋅leisure⋅relaxation with the symbolic motif of ‘Nature’ and with a creative and distinctive spatial design that are systematically connected to a display of trendy merchandising, and which presents a joyful Malling with unique identity are the factors of the Lifestyle Convergence Shopping Mall. Second, it is confirmed that the aforementioned three key factors have a positive impact on the Users’ Attractiveness, Satisfaction and Healing of the place and willingness to Revisit and Recommendation according to the result of the multiple regression analysis of the impact of the factors of the Lifestyle Convergence Shopping Mall on Users’ Experience of Place. It is also proved that the three key factors directly or indirectly affect Users’ Experience of Place even in the analysis by generation, SNS usage, visiting experience, and monthly personal income.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰 및 개념설정

Ⅲ. 분석의 틀

Ⅳ. 실증분석

Ⅴ. 결론

키워드

라이프스타일 복합쇼핑몰. 특성요인 장소체감 재방문 추천의사 Lifestyle Shopping Mall Factors Experience of Place Revisit Recommendation