The Impact of Creativity and Innovativeness on Digital Entrepreneurship: Empirical Evidence from Bangladesh

• 발행기관: 한국유통과학회
• 저자명: Ayeasha AKHTER Md. Mobarak KARIM K. M. Anwarul ISLAM
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 9 No.3, 77~82쪽, 전체 6쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.03.30

영문 초록

In Bangladesh, developing students’ entrepreneurial intentions have received a lot of attention because of the country’s current employment predicament and shifting labor market. Entrepreneurs play a critical part in a country’s economic development. This study aims to examine the impact of creativity and innovation on students’ intentions toward online entrepreneurship in Bangladesh. The participants in this study were Bangladeshi university students. Based on pre-tested constructs, a survey questionnaire was created. Convenience sampling, which is a common type of non-probability sampling, was used to choose participants for the sample. A total of 150 students from the public university took part in the survey, with 120 replies being accepted as complete, resulting in an 80 percent response rate. Hence, the sample size is 120. Internal consistency was determined using Cronbach’s alpha, while correlation and hypothesis tests were analyzed using SPSS version 26.0. The results reveal that creativity and innovation have a statistically significant and positive impact on students’ intentions to engage in online entrepreneurship. These two independent factors explained 75% of the variance in intention to engage in online entrepreneurship, resulting in empirical findings and solid information in the present body of knowledge. The study concludes with a conclusion and research implications for the future.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Results and Discussion

5. Conclusion

References

키워드

Creativity Innovativeness Online Entrepreneurship Entrepreneurial Intention Bangladesh