홈 뷰티기기 가치의식과 선택속성 및 행동의도에 미치는 영향

• 영문명: The Effect of Value Perception of Home Beauty Device on its Selection Attributes and Behavioral Intentions
• 발행기관: 한국인체미용예술학회
• 저자명: 구혜민(Hye-Min Koo) 나윤영(Yun-Young Na)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제4호, 75~87쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.12.20

영문 초록

This study attempted to investigate the influence of the consciousness of the value of Home-use Aesthetic Device on product selection attributes and behavioral intention through analysis of causality among variables. The questionnaire for this study was distributed to adult men and women in their 20s to 50s living in Gwangju Metropolitan City for a total of 49 days from March 25 to May 12, 2020. The questionnaire was created by the self-filling method and the neighbor online questionnaire method. In the questionnaire, a total of 380 copies were distributed and 318 copies were collected, and 266 copies were used as the final sample, excluding the damaged 52 copies. The collected data were analyzed, using SPSS WIN 21.0. The above results confirmed causality between the consciousness of the value of Home-use Aesthetic Device and product selection attributes/behavioral intention. In relations between its sub-factors and product selection attributes/behavioral intention, ‘expected value’ was the key factor while ‘emotional value’, ‘materialistic value’ and ‘other-oriented value’ were also important. In product selection attributes, on the contrary, quality, price and brand awareness were all core factors in relations with behavioral intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

키워드

홈뷰티기기 뷰티기기 홈뷰티기기가치의식 선택속성 행동의도 Home-use Aesthetic Device Aesthetic Device Consciousness of the Value of Home-use Aesthetic Device Selection Attribute Behavioral Intention