대중매체압력에 나타난 신체불만족과 외모관리행동 간의 관계

• 영문명: Relationship between Body Dissatisfaction and Appearance Management behavior in Mass Media Pressure: Focused on the University Students in Gwangju
• 발행기관: 한국인체미용예술학회
• 저자명: 마이원(Ma Yiwen) 조고미(Koh-Mi Cho)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제4호, 189~200쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.12.20

영문 초록

This study investigated the Mass Media Pressure on body dissatisfaction and Appearance Management behavior. It also examined the effects of body dissatisfaction on Appearance Management behavior. The results found the following, First, in the hypothesis ‘Mass media pressure would have a positive influence on body dissatisfaction’, as media influence increased, respondents were more dissatisfied with their appearance. Second, Second, in the hypothesis ‘Mass Media Pressure would have a positive effect on appearance management behavior’, as media influence increased, ance management behavior, such as hairstyling and make-up. Third, in the hypothesis ‘Body Dissatisfaction would have a positive influence on appearance management behavior’, as Body Dissatisfaction increased, respondents were more interested in appearance management behaviors. The above results confirm that sociocultural pressure perceived by university students, including mass media, have a considerable effect on their body dissatisfaction and that such dissatisfaction affects appearance management behavior.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 내용

Ⅳ. 연구결과

Ⅴ. 결론

키워드

대중매체압력 신체불만족 외모관리행동 사회문화적압력 영향력을 행사하는 사람 Mass Media Pressure Body Dissatisfaction Appearance Management Behavior Influence of Beauty Ideals from Sociocultural Pressure Influencer