“Prosimy więcej u nas nie kupować” rzecz o kryzysie w dyskursie handlowym

• 영문명: “Please Do Not Buy at Our Place Anymore”: the Question of the Commercial Discourse’s Crisis
• 발행기관: 한국슬라브어학회
• 저자명: Katarzyna Sujkowska-Sobisz
• 간행물 정보: 『슬라브어 연구』제19권 제1호, 189~203쪽, 전체 15쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

In the present study Katarzyna Sujkowska-Sobisz deals with the lingual strategies which are used by the seller in the face of the crisis in the purchase and sale process. Such crisis could appear at many times of the selling act, but the author is mostly interested in the communicative strategies chosen by the seller (i.e. corporate personhood), when the client (i.e. a natural person) is dissatisfied with the transaction and expressed it verbally. The material basis for this article was taken from a very popular in Poland online auction website, Allegro.pl. The observations made on the analysed texts’ hybridism connected with the colloquiality expansion, multisemiotically status and “quasi selfpromotion” are preceded by the author’s meticulous, text-oriented analyses.

목차

1. O dyskursie handlowym

2. O kryzysie w dyskursie handlowym

3. O internetowych przejawach dyskursu handlowego

4. O kryzysie w internetowym dyskursie handlowym

References

키워드

문체론 비평적 담화 분석 광고 담화 온라인 경매 사이트 설득 전략 혼성 텍스트 Stylistics (field of study) Critical discourse analysis Commercial discourse Online auction website Strategy of persuasion Text hybrids