Application of Amalytic Hierarchy Process (AHP) on Market Apeal Evaluation-Case Stduy of Archeological Sites in Eastern Serbia

• 발행기관: 한국문화관광학회
• 저자명: Dr. Tatjana Pivac MSc Tamara Tanasić Mr. Igor Stamenković Dr. Ivana Bleš ić MSc MSc Miriana Penić
• 간행물 정보: 『문화관광연구』제23권 제2호, 59~71쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

One way of promoting Eastern Serbia’s archeological heritage is to develop a number of connected sites as a cultural route. This paper discusses the application of analytic hierarchy process (AHP) on market appeal matrix with the purpose of assessing the potential for archaeological tourism development in the region of Eastern Serbia. Ten relevant criteria were proposed and were indicated for several of the most attractive archaeological sites in Eastern Serbia (Viminacium, Lepenski Vir, the Roman castrum of Pontes, Iustiniana Prima or “Empress’s Town”, Mediana and Felix Romuliana) and were analysed by Analytic Hierarchy Process (AHP). Preliminary results indicate that the most relevant criteria are important national symbols and the least important appeal for special needs indicator. Lepenski Vir has the highest market appeal, followed by Felix Romuliana, Viminacium, Mediana, and the least market appeal has the Roman castrum of Pontes.

목차

Introduction

Regional Settings and Inventory

Methodology and Data Collection

Results and Discussion

Conclusion

키워드

Archaeological Tourism Eastern Serbia Analytical Hierarchy Process Market Appeal