무인점포 선택요인이 재방문의도에 미치는 영향

• 영문명: The Effects of Unmanned Store Selection Factors on Revisit Intention: Focusing on the Mediating Effect of Perceived Value
• 발행기관: 한국무역연구원
• 저자명: 이인구(Ihn-Goo Lee)
• 간행물 정보: 『무역연구』제17권 제6호, 389~405쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

Purpose The purpose of this study is to investigate empirically the effects of unmanned store selection factors on perceived value and revisit intention. The mediating effect of perceived value in a structural relationship among variables is also tested. Design/Methodology/Approach Data were gathered from 216 consumers with shopping experience in unmanned stores. In order to test the suggested hypotheses in this research model, SPSS 20.0 and AMOS 20.0 were used for statistical analysis. Findings Results of this empirical research showed that the variable of payment convenience had positive impacts on perceived value and revisit intention. Physical environment had positive effects on perceived value and revisit intention as well. All direct paths designed in research model were significantly tested. Finally, a core variable of perceived value was confirmed to mediate between unmanned store selection factors and revisit intention. In this study, a mediator variable of perceived value played in a key role. Research Implications In unmanned store research, this study is the first attempt at empirical research on the value provided from a cost-benefit perspective. Meaningful results were derived from newly found the causal paths among payment convenience, physical environment, and perceived value. The reason why consumers that use unmanned stores revisit is that economic value in terms of the cost-benefit is more important than any other value. Managerial efforts for unmanned stores should be focused on increasing economic value, such as value for money, product assortment, and free service for consumers. Some theoretical and practical recommendations are suggested

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설설정

Ⅲ. 연구방법론

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

Payment Convenience Perceived Value Physical Environment Revisit Intention