감성마케팅을 적용한 홍보전시관 디자인에 관한 연구

• 영문명: A Study on Public Exhibition applied Emotional Marketing: Focused on Public Exhibition Proposals of the G Environment Improvement
• 발행기관: 한국가구학회
• 저자명: 양혜진(Hye-Jin Yang) 김남효(Nam-Hyo Kim)
• 간행물 정보: 『한국가구학회지』제21권 제1호, 40~53쪽, 전체 14쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2010.01.30

영문 초록

The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was experiencing space.

목차

Ⅰ. 서론

Ⅱ. 연구대상 및 방법

Ⅲ. 감성마케팅과 홍보전시관의 이론적 고찰

Ⅳ. 감성마케팅적 요소 분석

Ⅴ. 결론 및 제언

참고문헌

키워드

emotional design marketing public exhibition design competition