해외진출 활성화를 위한 스마트시티 마케팅 모형 개발 연구

• 영문명: A Study on the Development of Smart City Marketing Model to Activate Overseas Expansion
• 발행기관: 한국주거환경학회
• 저자명: 장환영(Jang, Hwan Young) 정원주(Jung, Won Ju) 김종진(Kim, Jong Jin)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제19권 제3호 (통권 제53호), 133~147쪽, 전체 15쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2021.09.30

영문 초록

With the advent of the fourth industrial revolution and the development of information and communication technology, the market size of smart cities is rapidly growing. Therefore efforts are being made to preempt the smart city market centered on advanced countries, and competition is getting fiercer. The purpose of this study is to develop a smart city marketing model linked to marketing theory to support the revitalization of smart city overseas expansion of korea. To this end, this study examines the need for a link between smart city and marketing theories and in-depth interviews with experts, and develops a smart city marketing model. Korea is recognized as a country leading the smart city, but overseas exports are not meeting expectations. As this point, this study will provide policy implications for korea to secure competitiveness in global markets in the future.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 마케팅 이론과 스마트시티의 접목

Ⅳ. 스마트시티 마케팅 모형개발과 적용

Ⅴ. 결론

키워드

마케팅 정보통신기술 4차산업혁명 스마트시티 해외진출 Marketing Ict Fourth Industrial Revolution Smart City Overseas Expansion