A Study of Power Process and the Operating Results of Service Type Enterprises

• 발행기관: 동아시아무역학회
• 저자명: Lingming Kong Xize Geng
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』 Vol. 3 No. 1, 95~106쪽, 전체 12쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

Purpose - In the past, most of the research on competition strategy is limited to the analysis of each strategic element, which does not reveal the relationship between the elements, and the practicability is not strong. The theory of power process holds that the subject of power is composed of the interaction of five determinants of power, desire, value, environment and relationship, and creates value by this. Design/Methodology/Approach - This paper makes an empirical study on the management results of erviceoriented enterprises, and takes the SERVQUAL model as a bridge. Findings - He theory of power process not only puts forward the above five elements of power decision, but also reveals the form and way of effective interaction of the five elements, which has strong practicability. The theory of “irrational condition” is derived from the theory of power process, and its scientific nature has been proved by some empirical studies. Research Implications - To determine the mechanism of the influence of the factors of “irrational conditions” theory on the management results of service-oriented enterprises. It further proves the scientific and extensive theory of irrational conditions.

목차

I. Introduction

II. Competition Strategy Based on Power Process (Power Process) Theory

III. Application of Power Process Theory

IV. Definition of Use of Unreasonable Conditions

V. Definition of SERVQUAL Use

VI. Empirical Research

Ⅶ. Conclusions

References

키워드

Competitive Advantages Power Process Service Type Enterprises Unreasonable Condition