Critical Factors Affecting Student Satisfaction and Loyalty: An Empirical Study in Cambodia

• 발행기관: 한국유통과학회
• 저자명: Rotana KIENG Kitti PHOTHIKITTI Rawin VONGURAI
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.7, 225~234쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.07.30

영문 초록

This research aimed to investigate the key factors affecting student satisfaction and loyalty in selected private universities in Cambodia. The study implemented a quantitative survey designed and guided by seven hypotheses to test the causal relationships among variables, such as academic experience, faculty services, campus life, social integration, student support facilities, student satisfaction, university image, and student loyalty. The research applied a multi-stage sampling technique of probability procedures to guarantee the presence of the research population. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were applied for data analysis to test the hypotheses model. The collected survey totaled 543 from three universities. The purposive sampling methods were used to select the three target universities, based on their reputation, the number of students, year of establishment, and the recognition from the Ministry of Education, Youth, and Sport. The stratified random sampling method was employed to select target respondents for data collection by dividing the population into subgroups to ensure a random sample. The results showed that student support facilities, campus life, and social integration, faculty services, and university image play very important roles in the satisfaction and loyalty of the students in three universities.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Results and Discussion

5. Conclusion and Limitations

키워드

Higher Education University Image Student Satisfaction Student Loyalty