The Impact of Green Corporate Identity and Green Personal-Social Identification on Green Business Performance: A Case Study in Thailand

• 발행기관: 한국유통과학회
• 저자명: Suraporn ONPUTTHA Chalermporn SIRIWICHAI
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.5, 157~166쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.05.30

영문 초록

This study aims to investigate the impact of green corporate identity and employees’ green identification on green business performance of international automobile manufacturers in Thailand. It involves 400 employees from the target study area, using questionnaires to collect data from January to February 2021, with purposive and convenient sampling methods. Data analysis employed structural equation modeling (SEM). The results show that green corporate identity has a significant impact on employees’ green personal-social identification and green business performance; meanwhile, employees’ green social identification has a significant impact on green business performance. However, employees’ green personal identification has a significant impact on green business performance only through employees’ green social identification. Green corporate identity can increase the corporate’ green business performance via economic, environmental and social aspects through employees’ green personal-social identification. The findings suggest that green corporate communication through visual identity, employee behaviors, culture, policy products and services in response to environmental forces and drivers to create the green corporate identity is deemed to systematically work. Furthermore, the findings also suggest that employees’ green identification on both personal and social levels can be a significant issue that the managers in automobile manufacturers should pay attention as well.

목차

1. Introduction

2. Literature Review and Hypothesis

3. Research Methodology

4. Results

5. Discussion and Recommendations

6. Conclusion

키워드

Automobile Manufacturers Business Performance Green Identification Thailand