Research on Development of Emerging Multinational Corporations in China

• 발행기관: 한국유통과학회
• 저자명: Li Yu Li Hao
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 95~96쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

Multinational Corporations (MNCs) have become very large and powerful nowadays. Some are worth more than the entire GDP of many countries. So MNCs can have an enormous effect, for good and for ill, on the countries they do business. For every industry, innovation is the root and guarantee for development. As we may know, there are three kinds of basic innovation strategy, which are discretionary innovation, imitating innovation and cooperative innovation. And China should choose the strategy which fits its own national conditions. In turns of status of Chinese multinational corporations, the innovation capacity is quite poor compared to other giant multinational corporations of developed countries. MNCs in China have made remarkable contributions to Chinese economy, among which Chinese local enterprises are still at the primary stage of the development compared to other international brands. Therefore, they should learn from the experience and find their way to balance standardization and localization in the era of globalization.

목차

Abstract

1. The Background and introduce

2. The Development Process

3. The Future for Chinese multinational corporations

4. The Conclusion

Reference

키워드

multinational corporation innovation brand-building