A study on Mobile Service Quality on Customer Satisfaction and Repurchase Intention : In China Datas

• 발행기관: 한국유통과학회
• 저자명: Shuai Su Lixiai Liu
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 171~173쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

The rapid development of Internet makes electronic commerce become a new favorite business mode, and the popularity of mobile network and mobile innovation leads to a new round of business innovation, i.e., mobile e-commerce. With the largest mobile Internet users in the world, China has a potentially large customer base in mobile e-commerce. Mobile e-commerce has preliminarily developed. However, because of the service quality factors of mobile e-commerce and the imperfect pattern, consumers are lack of satisfaction in mobile e-commerce. When using mobile devices for e-commerce transactions, consumers often use it for small transactions, which make the development of mobile electronic commerce is slow. Therefore, the most important factor in the development of mobile e-commerce is service quality. To investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention, This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. The collected data were analyzed by SPSS technique. As results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted.

목차

Abstract

1. The Background and introduce

2. The Literature review

3. The Research design

4. The Analysis and Result

5. The Conclusions

References

키워드

Mobile Service Quality Satisfaction Intention