Suggestion of Strategy Derivation Approach Using Perceptual Difference

• 발행기관: 한국유통과학회
• 저자명: Hoe Chang Yang Woo Ryeong Yang
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 227~228쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

This paper aimed to proposes a strategic decision-making approach citing the relatively easily accessible IPA(important-performance analysis) and SWOT/AHP analysis. To be specific, the step 1 is to derive necessary attributes and conduct IPA. The step 2 is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. Step 3 is to build a causality model for decision making. The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. The proposed approach is easily applicable to stepwise analyses and is expected to serve as a selective decision-making option in line with retained competencies.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Suggestion of Strategy Derivation Approach

4. Conclusion and Expected Effect

References

키워드

Research Methodology Respondent Perceptual Difference Strategy Derivation IPA(Important-Performance Analysis)