Alibaba s E-Commerce Strategy

• 발행기관: 한국유통과학회
• 저자명: Se Jin Kim
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 329~332쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

After Steve Jobs invented mobile phone, PC is not needed. Alibaba took reaction to mobile system. In 2011, Alibaba opened mobile app of Taobao to enjoy shopping by hand phone. Since then, e-commerce in China was switched to be mobile commerce, and SNS made appearance to combine e-commerce with SNS. Artificial learning Deep Learning detects features from non linear relation to make modeling. In 2012, Chinese market became the largest e-commerce market in the world: Alibaba, one of e-commerce market in China, ranked 1st position of same business to rush into 1st rank in world market. Alibaba made use of B2B, B2C and C2C platform among which B2B platform was representative. Alibaba group had head office in Zhejiang Sheng, China: E-commerce market R&D center in China released monitoring report of 2012 Chinese e-commerce market said that capital city of China was center of Chinese e-commerce to develop Alibaba at increase of Internet. O2O moves from online to offline, or from offline to online. For instance, calling of a taxi online brings customer, and rent a car brings a car in front of house. O20 is mostly applied. When Alibaba s operators often do not give goods after being paid and do not contact, users shall not make use of Alibaba. Alibaba shall take strong measure and have regulation against user s damage and reform laws and regulations.

목차

Abstract

1. State of Alibaba development

2. Problem Analysis

3. Artificial intelligence s counteraction

4. Alibaba, No.1 business at e-commerce market in China, suggested way to be the largest business in the world:

References

키워드

Alibaba E-Commerce Strategy