Problems of Lotte Omni Channel

• 발행기관: 한국유통과학회
• 저자명: Seung Joo Roh
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 337~338쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.27

영문 초록

Consumers like to consume in intelligent way to produce various kinds of consumption ways. Show-roomer makes use of commodity at department store to buy inexpensively by using coupon on Internet and card discount. Omni channel of e-commerce can satisfy consumers needs and demand. E-commerce is used at daily life the most. People experienced e-commerce much to think of problems and reformation. This study shall investigate omni channel of e-commerce. This study shall investigate enterprises making use of omni channel and Lotte s omni channel of live in omni that is used and advertised in Korea. Mobile market has been developed owing to smart phone to destroy border with online, offline and mobile. Omni channel is governed not by enterprises but by customer. The omni channel shall destroy border with enterprise to combine channel in organic way and to give consumers unified experience. Goal of omni channel is to let consumers make use of one shop by online, offline and mobile. With well organized omni channel, consumers may buy same product at same price, quality and conditions at all of the shops.

목차

Abstract

1. State of Omni Channel

2. Problems

3. Counteractions

4. Implications

Reference

키워드

Omni Channel Lotte Mobile Market