Key Determinants and the Effects of Perceived Value on Online Repurchase Intention of E-Commerce in Vietnam

• 발행기관: 한국유통과학회
• 저자명: Nguyen, Ngoc Duy Phuong Nguyen, Duy Long
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 229~232쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.07.08

영문 초록

The purpose of this paper is to explore how customers’ repurchase intention of e-commerce in Viet Nam which is considered as a potential country in developing this field. This paper focuses to the effects of perceived value on online repurchase intention of e-commerce in Vietnam and what key determinants affect to the perceived value. To test the proposed hypotheses, the quantitative method is applied to collect the data. The partial least square (PLS) was used as a technique to analyze the data included the measurement as well as structural model. Data from this research collected from 261 Vietnamese online shoppers who have already purchased in E-commerce in Vietnam.

목차

1. Introduction

2. Conceptual Background and Hypothesis Development

3. Research Methodology

4. Results

5. Discussion

6. Implications

키워드

Online repurchase intention Perceived value Perceived reputation Vietnam