A Study on the Strategic Implications from Successful Sharing Economy Companies as a Distribution Platform in Korea

• 발행기관: 한국유통과학회
• 저자명: Li, Qing-Zhu Lee, Jong-Ho
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2019 International Conference on Business and Economics (ICBE 2019), 339~341쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.07.08

영문 초록

The concept of sharing economy(shared economy) is being interested in Korea especially. Many related companies are interested in its concept, situation, successful cases and methods suitable for real world. At that point, it is necessary to look for or investigate them in detail. Similarly, in Korea, too. Therefore, the purposes of this study are as follows. First, to review and define the concept of sharing economy from both previous literature studies and successful companies including their leaders. Second, to analyze market status in detail and find out what is the problem to make better or what is good point fit for situation. Third, to make research and provide their strategic implications for related companies

목차

1. Introduction

2. The Concept of Sharing Economy

3. Characteristics and Types of Sharing Economy

4. Market Status of Sharing Economy

5. Case Studies of Sharing Economy

6. Conclusions

키워드

sharing economy strategic implication case study distribution platform