Exploring the Importance of Social Media on Operations Strategy to Improve Organization Performance

• 발행기관: 한국유통과학회
• 저자명: Durgesh Pattanayak
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2017 International Conference on Business and Economics (ICBE 2017), 99~100쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.06

영문 초록

As a means of gathering and sharing information, organizations are becoming increasingly reliant on social media platforms based on the Internet. The technology evolution compels organization to introduce unique business models to retain customers and to gain a competitive advantage. Customer reviews available through social media need to be considered by organization to design a model with unique operations strategy that will improve their performance. The objective of the study are twofold: (1) to identify the impact of Social media in the Operations strategy and service quality of the organization (2) to identify the impact of operations strategy and Service quality on firm performance. In this research data was collected from Service managers from Hotel industries. Structural equation modelling was used to analyse the data. The author builds a model of how social media reviews will impact operations strategy, service quality and Firm performance. Interview is conducted with service operation managers and a structural equation modelling method has been employed for data analysis. Findings of the study give a guide line for service managers the benefit of using social media to improve operations strategy, service quality and firm performance. This study contributes to the operations management literature by proposing and testing the influence of Social media for improving operational excellence and firm performance.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Methodology

4. Results and Managerial Implication

References

키워드

Social Media Operations Strategy Firm Performance Service Quality