A Study on the Continuous Use Intention of Sharing Economic Service App

• 발행기관: 한국유통과학회
• 저자명: Fei Teng Jong Ho Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2017 International Conference on Business and Economics (ICBE 2017), 379~382쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.06

영문 초록

Today, social networking services such as Facebook are becoming an integral part of our lives with the rapid development of information technology. The Internet and smart phones are creating new business forms and new star enterprises. sharing economy services have attracted much attention due to their potential value and huge growth potential. The sharing economy was first used by Professor L. Lessig of Harvard University in his book Remix in 2008. The sharing economy refers to the consumption mode based on cooperative consumption, that is, the sharing consumption of something personally owned and will not need, which can lend to others. Such as production equipment, goods, and services, etc. (Ji-hwan Kim, 2017) Therefore, the most important advantage of the sharing economy is that it can meet the diversified needs of consumers, use idle resources, increase the utilization of resources, and save resources, so as to achieve the purpose of saving resources. According to the results, first, Security and inter-regional availability have a positive influence on user attitude and continuous use intentions. Second, Interaction does not have a positive influence on user attitude and continuous use intentions. Third, Sharing, discount, and convenience have a positive influence on user attitude and continuous use intentions.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Research Model and Hypothesis Setting

4. Empirical Analysis

5. Conclusions

References

키워드

Interaction Security Inter-Regional Availability Sharing Discount Convenience