The Image Effect on Chinese Customers’ Intention to Visit Korea for Medical Tourism

• 발행기관: 한국유통과학회
• 저자명: Peishan Li Feng Gao Jun Zhang
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2017 International Conference on Business and Economics (ICBE 2017), 315~316쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.06

영문 초록

This research is to estimate the effect of image on Chinese customers when they selecting Korea as the medical destination. We propose a research model to explain the relationships of factors of medical image, travel image (cognitive image and emotional image), country image, and intention to visit Korea. Especially, it is to verify the moderating role of country image in the destination choice process. With 485 useful data collected from China, results indicate that medical image and emotional image are the important predictors of visit intention. Results also indicate that country image works as a moderator in the relationships between medical image and visit intention. This study is helpful the managers to develop marketing strategies of medical tourism in Korea.

목차

Abstract

1. Introduction

2. Methodology

3. Results

4. Conclusion

References

키워드

Medical Image Cognitive Image Emotional Image Country Image Visit Intention