An Analysis on the Perception of Consumer Groups about the CSR and Business Ethics of Domestic Retailers

• 발행기관: 한국유통과학회
• 저자명: Nam Soo Yoon Young Ei Kim
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2014 International Conference on Business and Economics (ICBE 2014), 65~68쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.31

영문 초록

In this study, it is attempted, on the basis of the preceding studies, to classify social responsibility activities as the social responsibility activities for an affirmative contribution (doing good) with a more positive meaning, i.e., the social contribution activities as the philanthropic responsibility including ethical responsibility, activities for contributing to local society, activities for consumer protection, and activities for environmental protection. Especially in the case of retailers encountered at the point of making contacts with consumers, the ethical responsibility like the introduction and practice of ethical management in the process of playing a purchasing agent's role to provide reliable and inexpensive products of good quality at an appropriate time and place may be regarded to be indispensable.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Study Methodology

References

키워드

Retail Business Social Responsibility Ethical Management Consumer Group Perception Gap