A study on the American franchise enterprises' globalization strategies and performance of Supercuts: Focused on Super cut

• 발행기관: 한국유통과학회
• 저자명: In Hwan Kim Seung Hyun Sul Sang Youn Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2014 International Conference on Business and Economics (ICBE 2014), 93~96쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.31

영문 초록

Even in primitive times, men were interested in beauty. Standards of the beauty of natural environment and/or the times always made change historically. Men always thought much of care of their appearance regardless of times, countries and race. Garments and/or jewelery could help decorate appearance, and the hair could make change of a person's impression the most. Therefore, hair related business has been steadily developed to have close relations with increase of population. More population shall increase demand on hair beauty care. As a matter of fact, hair beauty care related industry has been developed. The study examined Regis Corporation's franchise of small-scaled hair beauty care industry that expanded business in the world and develop it, and global franchise success factors.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Regis Corporation

Ⅲ. Summary

References

키워드

global franchise hair beauty care Regis corporation